So after over two and a half years of writing about an industry that I've never had any personal use for, I actually found myself at a Mexican restaurant suggesting to a family friend, the head of a very small, but successful tech company, that he give his employee something more personal than a cash bonus.
This friend was quick to respond that cash is what his employee wants, his employee is a young guy with a family. Even though he's extremely valued and well-paid a cash bonus is just what everybody wants.
'What I've heard,' I ventured to tell him candidly, 'is that people say they want cash but studies have been done that show that merchandise makes them happier. Also, chances are, a cash bonus will be used for daily expenses and won't have much of an impact on him.'
'Well what should I get him then?'
'Does he have an iPod?'
'No.'
'Is he into movies and music?'
'Yeah, he's a really hip, cool guy.'
'Well maybe you should get him an iPod. They're engravable too.'
'Yeah, I know.'
At Christmas, I was astounded to hear that this family friend took my advice and gave his employee an iPod, with an engraving that thanked him for a year of great service with the company. I've never put the theory of incentives to practice and was very, very, anxious to know if they really matter. His employee was extremely touched and replied with an email expressing how great it is to work there. As for the iPod, it's like clay in the hands of an artist. Apparently tech guys know how to customize these devices in ways that go way beyond creating a special playlist for the gym. Now this family friend wants to make all of his employee bonuses tech-themed incentives because he says, even if it's something that's mainly for personal enjoyment, in their business it can also be used for work.
'Really? Even an iPod?'
'Hell yeah--even an iPod!'