By Ann Fishman
A few final thoughts about Generation X and Generation Y…
Last word about Gen X. You have to earn their loyalty with each and every meeting. It’s a challenge to keep them.
Why? Because Xers are unforgiving when disappointed. They won’t give you a second chance. Rather, they gravitate toward meetings and events that deliver what’s been promised.
Last word about Gen Y. They are looking for constant change. Ys grew up with computers at home … and in a 500-channel television universe. They receive an overwhelming amount of media messages every day and they thrive on it.
Picture a Gen Y talking on the speaker phone with TV in the background, surfing the Internet, downloading music and waiting for the pager to beep or an instant message to pop up. Gen Ys need constant change.
As a meeting planner, are you providing that constant change for those grasshopper-minded Ys? The need for constant change makes Gen Ys great at multi-tasking, but needful of rapidly-paced days when you plan an event.
That’s all for now. I wish you great luck with your next meeting.