I understand the derivation of the term “blog”, and I am actively engaged in postings, but I’m here to tell you it’s a horrible word.
It is absolutely inelegant. It sounds like an intestinal virus or perhaps an act of criminal mischief (“they blogged him from behind and took his wallet”). A blogger sounds like Cockney for “creep”, or a curse that Malfoy might hurl at Harry Potter during a heated quarter of Quidditch (“Blog you, Harry Potter”). B-log might be the handle for an interactive rapper (a new angle, like the Hasidic ska guy). Or, short for a blithering ogre.
What variations occur to you?
But whatever the name, its potential to deliver meaningful ideas and be a conduit for dialog, whether with peers, prospects or customers, is virtually untapped.
Blogs have an important future contributing to the maintenance of brand and competitive differentiation. Their immediacy and interactivity will become a powerful lever in establishing trust and respect in customer communications. And trust and respect answer to a higher calling than simple satisfaction. As a wise man once said, I am satisfied with my laptop. Do I trust it? No way.
Read the S&MM article "Express Yourself" about how managers are using blogs.