On Your Face Marketing

In previous blog posts, we've mentioned some of the quirky ways B2B advertisers and marketers get their branded message out to the masses, such as tattooing a logo on the back of a guy's noggin and giving out toy outhouses or fake cockroaches as corporate gifts during the holidays.

And now, HNT Brands has picked up on the trend towards in-your-face marketing to deliver a product that just might stick with a few of us: face decals. Wearers of the colorful peel-and-stick designs can sport a company's logo or branded message to add an interesting twist to promotion campaigns.

While sticking a logo on my face isn't very appealing to me, I bet it would grab some attention at an expo or convention. I think unusual marketing tactics work best when you've found the right audience, time, and place. Otherwise, it's just another crazy attempt that's out of left field. What's your opinion?

Plus, check out this S&MM article where Avaya's chief marketing officer Jocelyne Attal gives her take on marketing to businesses and how to gain customer insight.

Comments

[Dan Tudor]

Look where TV, radio and print advertising is going...all of their demographics are slipping as people turn away from traditional media. Companies are going to have to get more and more creative in their search for effective ways to brand their product or service with new customers. Interesting post! I comment on it at www.landingthedeal.com.

[Corris]

Thanks for the observation Will. A strategically placed logo is definitely hard to ignore.

[Will Dettmering]

Sometimes, strategically placing a small logo tattoo on a body is very effective. At the risk of sounding sexist, I recall a female model at an automobile parts show that had a small logo tattoo on the exposed part of her ample breast.

Trust me, if it was on her face... no men would have noticed.

However, it did the job. Men were talking about it... for obvious reasons. And, women were talking about it... as offensive and in bad taste. So, EVERYONE was talking about it.

My question always is what was the ROI? How much did it cost to have it made and stuck on there? How much product was sold?

I guess only the marketing department at ***oil knows the truth.