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April 02, 2007


Ron Hayes

As a father of 2 teenage daughters, I can tell you there are ways to market a product to adults without attracting most teens. Simply by making a product seem to be something their parents might use will be a big turnoff for many teens. Marketers should accept the responsibility to present concepts that are age appropriate and to turn down work if a company insists on crossing those lines.

Dave J.

The problem is not with the marketing per se, your case is okay there. The problem is the product itself. It will fit a kid-culture of word-of-mouth that a marketer can't control, but will be blamed for.

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