Great New Book on Marketing & PR

By TJ McCue, Q4 Sales

It has been a while since i've posted. Shame on me. But i've been lurking and reading the great posts people share. I'm excited by the energy here in Soundoff and the cool work Stacy is undertaking to make this an even more successful blog/community.

I have a new book i've been reading and many of you might find it interesting. "The New Rules of Marketing & PR" by David Meerman Scott. New Rules

Since this is part of what i do for a living, i'm a bit reluctant to recommend it. But not really. It is such a useful and well-done book. It can help but raise the tide for all of us trying to encourage good thought leadership with our clients.

Meerman writes on his homepage, "The best way to reach your buyers directly is through online thought leadership strategies including blogs, Web news releases, ebooks, and viral marketing."  He shares some great examples and encouraging tips. Check out his site and peruse the book at your local Borders or Barnes! 

Technorati Tags: marketing, PR, Thought Leadership,

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Comments

[TJ McCue]

Buyer Personas. I meant to add in my post -- one of the things i like best about David Meerman Scott's new book is Chapter 10 on You Are What You Publish.

It reminds me of my journalist training years ago -- think of the reader -- and you'll probably write something worth reading...

Plus, if you can think like your buyer (not easy), you'll be much more likely to engage them. I had this conversation with a client today -- thanks to David and his great book!

[Ron Hayes]

Another great read about social media and thought leadership is "Join the Conversation" by Joseph Jaffe; especially if you are involved in B2C marketing.

[David Meerman Scott]

Hey TJ,

Many thanks for reading my book and recommending it here. I appreciate it. Had a great Webinar yesterday with SM&M.

Cheers, David