Almost everyone in sales has encountered a prospect or customer who has been rude or treated them (the sales person) in a less-than-professional manner. Whether it is being told, “I don’t talk to sales people” or being hung up on in mid-sentence, these situations are never enjoyable. However, I’m amazed how many sales people feel the need to protect their own ego by retaliating in a similar manner. I understand the need to grasp for some type of victory but retorting back with a snide remark, equally offensive comment, or otherwise unprofessional behaviour only perpetuates the myth that all sales people are rude. Plus, reacting this way also gives the prospect a reason to continue demonstrating this type of behaviour.
Quite frankly, it doesn’t matter why a prospect behaves in a particular manner. A true sales professional disregards the behaviour and focuses on their primary objective. When a prospect brushes you off even though you think your product, service or solution would be a good fit for their company, the best course of action is to move on to another prospecting opportunity.
Keep your ego in check and resist the temptation to take a parting shot.
Kelley Robertson helps sales professionals reach their sales quotas and targets in any economy. Receive a FREE copy of 100 Ways to Increase Your Sales by subscribing to his free newsletter available at www.Fearless-Selling.ca. For information on his programs contact him at 905-633-7750 or by email.
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Jacques, thanks for your comment and perspective.
Cheers!
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Posted by: Kelley Robertson | January 18, 2010 at 10:47 AM
Could not agree more. I like to remind my Team members that if someone is rude and difficult with you, he will be the same with competitors. If you are patient, understanding and courteous even when it's difficult to do so, it may come back to your benefit later.
The same is true of an overly frienfly customer. He may be fun to listen to short term, but remember he is likely as friendly with competitors.
The theory here is to keep your emotions in check, and listen and ask questions to make sure you understand what the real message is... and leave the door open.
Posted by: Jacques Decarie | January 11, 2010 at 12:42 PM