Several years ago I approached a PR firm about enlisting their services to promote my second book but after an initial conversation with the owner I declined to use their services. However, every six or seven months, I receive an email that states:
“I just wanted to touch base with you to see if you’re still interested in getting more publicity. If so, please give me a call so we can set up a time to chat. I’d love to speak with you about how our company can assist you get the results you want faster and easier. You can send me some of your available dates and times in the next couple of weeks and my assistant will get back to you to confirm a date.”
While it is critical to keep your name in your prospect’s mind this email missed the mark because it does not give a compelling reason why I should respond and it is obvious that it was part of a generic email campaign.
A more effective approach is to send your prospects information that will help them solve their business challenges. Provide insights to help them improve their results. Personalize everything to their specific situation. Give them a compelling reason to call you back or do business with you.
Kelley Robertson helps sales professionals close more sales at higher profits. Receive a FREE copy of 100 Ways to Increase Your Sales by subscribing to his free newsletter available at www.Fearless-Selling.ca. For information on his programs contact him at 905-633-7750 or by email.
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