Pin the Tail on the Strategy
Remember that game children used to play in the '70s and '80s, and before, called Pin the Tail on the Donkey? First you got blind-folded, then turned in a circle a few times, then pushed forward in a blinded, dizzied state to "pin the tail on the donkey" tacked to a tree. Well, that's my picture of many CEOs. They often don't have much of a coherent, cohesive strategy, and if they do, nobody but them, and/or their small circle, understands it. A small percentage probably do have what the elder Bush referred to as "that vision thing," but how you know is what I want to know.
Are there any signs your CEO knows the way to the donkey? Memos keeping employees updated on everything from restroom repairs to new parking space rules and vacation day allowances are popular, and they can, when done sneakily enough, convey a sense that the executive suite is tuned into employee cares, and eager to lead the way, but there usually isn't enough substance to these messages to qualify as conveying vision. Part of the problem is confidentiality concerns, or just plain paranoia. Share too much of your vision, and you'll get blindsided by the competition. And part of the problem is employees and middle managers are too timid to ask the kind of probing questions that would force the company to see whether their leader can, in fact, "see." It's scary to ask, but it would be good to know why a particular business expense has been slashed from the budget for the next fiscal year, or why a particular kind of training is necessary now versus in the past. Maybe the fear is if you ask too much about vision, you're the one who will get blindfolded. After all, knowing where the corporate donkey is can be a dangerous thing.
On the other hand, maybe having a dizzy, blindfolded CEO isn't such a bad thing--a blank slate the workforce can project whatever they need to "see" in order to be inspired to get their jobs done. In other words, sometimes the less you know about the strategy, the better. Who wants to know, for instance, that the company's main strategy this year is divesting of your business unit to the highest bidder, who then will most likely rip apart the business piece-by-piece to sell off for still more money to other investors? I'd rather just imagine an executive suite in pursuit of magical donkeys.
One trick is to require all employees--or at least one employee per department--once a quarter to submit one question to the CEO. The big man/woman at the top would then be expected to pick at least five to answer via mass e-mail. It's a way to force out the vision, if there's any to be forced, and it's a way to make it less scary. Rather than asking questions as a sign of dissatisfaction or confusion, this question asking would just be par-for-the-course, a part of routine business that doesn't necessarily signal any problem at all.
The last thing an individual employee or middle manager wants, after all, is to send a message to the CEO that he/she is worried there's no donkey to pin the tail to. But acknowledging the fear in a joint way that all the employees--in addition to the leader--are roaming aimlessly with donkey tails and no donkey in sight is liberating. It's good to know there's a donkey.
How do you elicit the vision of your CEO? Maybe you don't have to because his/her vision cascades out of the executive suite crystal-clear for all to "see." Or not. How is your company's leader doing these days on the "vision thing?"
