Company Valuables
I was lucky enough to be at the Tower of London last week (as a travel writer for sister publication Incentive), and saw the Crown Jewels for the first time. That got me thinking about the symbolic diamonds, rubies, and emeralds companies seek to protect. Does your company, for instance, pride itself on its integrity, corporate social responsibility, efficiency, barracuda-like market competitiveness, or all of the above? Most of you will probably give the public relations-automaton answer of 'all of the above,' though I doubt it's true in reality. The majority of companies I've been exposed to seem to weigh one or two of the values I listed much more than the others. Similarly, your employees are smart enough to say they consider all those values of equal importance, but, in actuality, they only care about approximately one or two of them.
That leads me to ask you not only which one or two you truly care about, but also which one or two of those values you get most excited to see in employees? Not to be too cynical and awful, but I assume you most cherish the employee value of agreeing to work like a dog for the salary of a dog without complaining if they also happen to suffer like a dog in the process. In other words, I'd say you prize efficiency most, and if that efficiency happens to cost you very little, so much the better--regardless of its impact on your employees. I hate to be insulting, but that's how it appears to me. Does your company fit this mold I'm guessing at, or are you really, truly, a lot loftier than that? Any proof of your worthiness you'd like to share? Bet you can't prove it.
I have little faith that "corporate values" or intentional "corporate culture" exists because I don't think enough care is taken during the hiring process to make it a reality. When a position becomes vacant, and you need to fill it fast (assuming in this down economy it's one you intend to refill, that is), you only have time to assess the "competencies" of the applicants. You read their resume (or at least skim it--so much artificial bulking you usually have skim the fat off the top), and then, if they're really fortunate (who wouldn't consider themselves fortunate to work for you?) you talk to them in person. At that point, I'm told you make a big deal (either consciously or unconsciously) about the supreme importance of eye contact (assuming a thief or a serial killer would be incapable of looking you in the eye--ha, ha, ha), and then, too (though not always when picking a president--i.e. see recent history) you want to assure yourself they know how to put words together to form coherent sentences. So, eye contact, sentence formation, and a resume and that still looks good once the fat has been scooped out--well, then, I guess they're hired!
Horrible of me to feel so negative about it, but that's how I think the hiring process too often works. So I don't see where the value assessment you need to preserve your "corporate values" or "corporate culture" comes into play. How do you do that anyway? Any tricks you'd like to share?
Here's a great trick I heard about from the Days of Yore: Have the work group the finalist applicant would join spend some time with him or her in a more casual setting by, say, taking him/her out for drinks (assuming alcohol consumption at a bar with job applicants (uh-oh?) doesn't violate your corporate values, or for the more conservative, coffee and hot chocolate or (if your company is a big spender) lunch. Granted, to guard against legal liability you'll have to coach work groups on not delivering any formal job offers over tequilas, and not making any other promises, or asking any questions that would get the company into trouble. It's a gamble, but well worth it. Much more chance gauging what's important to a new employee in a real world setting than seated across the table for a half-hour in a recruiter's office. Don't you think? Potential work group mates also get the chance that way to take the potential new addition for a test drive, which means looming personality clashes may come to light before you ever let them far enough in your doors to have to fire them. Wouldn't that be great? I bet a lot of you wish you could have test driven some of your co-workers (well, maybe at least one here and there) before co-signing the lease. Am I right?
So is my vision of Days of Yore casualness about the hiring process, in which you can experience your potential future co-worker in a relaxed, real life setting, possible, or are we now living in much too much of a litigious society for that?
Ironically, I think more than possible legal entanglements, its your, ah-hem, corporate values that would preclude it. Greater formality and process has been added to your list of tacit values whether or not you intended it to be there. Have you noticed that, too (especially you veterans who have been in the workforce for a few or several decades now)? With so much stiff procedure involved in the hiring process, how can you ever tell what the people you're hiring care about? If you have no true way of figuring out what they care about, and each them, added together, equal your corporate values, isn't the whole thing a sham?
Luckily, corporate values doesn't have to be a phony mantra. You're only a few Margaritas or lattes away from getting a better handle on new additions to your payroll. Even better? You can argue the getting-to-know-you refreshments or lunch supports your corporate social responsibility drive. What better way to support the local economy than a visit or two to the nearest locally-owned bar or coffee house? Who knew alcohol and caffeine could be so philanthropic (in a corporate values-acceptable way, of course)?
How do you assess the work values of job applicants? Do you even bother trying? If you do, and you think you do it successfully, could you share your tricks with the rest of us?
