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How to Match Gifts to the Personality of the Group


Posted on November 11, 2006


By Simone Esposito

Every client, every corporation, every single division (in the same company) has a different story, a different point of view and different needs for their corporate gifts. It is very interesting  to notice that  within the same company, there are  various, and  sometime conflicting,  ideas about what corporate gifts should be given to which clients each  time.

Finding the  appropriate  corporate gift has become a complicated task for event planners. One needs to move away from the common gifts, such as pens, paper-weights, desk set s, company-embossed golf accessories, etc. It has become important to present clients with gifts that show imagination, and appreciation of their business. Clients want to be excited and stimulated by not only an original idea, but also an  unusual ,   and well-thought of idea.

It is extremely important to create a synergy with the supplier and to have a  creative point of view. Finding the " perfectly matching gift " is the result of  t eam work  between the  client  and the supplier. Occasionally,  suppliers do not include in their offer " that particular item " the client is looking for " that particular event ".

Let's create it! Together!

Another cardinal point around which everything  revolves is  timing. Planning in advance  is crucial to finding the perfect gift ,  rather than trying to  source  something  at  the last minute.  Providing the supplier with  a  briefing in terms of  a  calendar of corporate events during the year,  the  occasion for each event, a budget,  and number of participants are also important.  These are all elements that will allow the supplier to match gifts to the personality of the group .

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Comments

Kim G.

Do you have any suggestions for a conservative group of CEO's / Dr.s? This is a first pass at this "round table" event with them....we are also doing an evening event......

Simone Esposito

Dear Kim,

It would be interesting to know a rough idea of the budget but considering your client is based in North Dakota, I would suggest our outwear jackets (like the famous Horsey, which is the one that the bank I mentioned in my article chose). I can send you some pictures of it if you want. Or some beautiful cashmere blankets, maybe with a customized label. Cashmere scarves is definitely a classic and you cannot go wrong with that. About a leather trolley suitcase?
Hope this helps.
Simone.

Simone Esposito

Dear Kim,

It would be interesting to know a rough idea of the budget but considering your client is based in North Dakota, I would suggest our outwear jackets (like the famous Horsey, which is the one that the bank I mentioned in my article chose). I can send you some pictures of it if you want. Or some beautiful cashmere blankets, maybe with a customized label. Cashmere scarves is definitely a classic and you cannot go wrong with that. About a leather trolley suitcase?
Hope this helps.
Simone.

Rosemary

I love looking good on the golf course with all the little extras you can add -are golf accessories relevant to your clients, particularly women's groups? All types of accessories can have customised logos. I know I keep any logo balls as a memento of a particular golf day or venue.

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