We’ve Come a Long Way…
By Gloria Nelson, CSEP
Watching the birth of our industry, and seeing our society move from an industrial to information and now conceptual age, it’s had a monumental impact on the world of events. We’ve become high tech and high touch. The more high tech our world has become, the more need for face-to-face encounters, especially special events. As Boomers give way to Gen X, Y and Millennials we’ll also move our world up another meteoric notch in event management. Experiential marketing has been born and with that comes a whole new order of researching, designing and managing events. In the next few days, we’ll experience a peer-to-peer exchange of some of the biggest changes and the best tools….so stay tuned and jump on in and share!
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