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"Spa" is the Word


Posted on February 22, 2007

By Betty LeDoux-Morris, CMP

A growing favorite in the group activity world is the Spa.   While this certainly is not considered a “Group” activity, it is a great alternative to those non-golfers and non-tennis players and offers a great way to recover from the possible stress from sitting in meeting rooms all day.   

It is truly difficult to ignore the benefits of a spa service. However, one of the challenges I have faced with meeting planners selecting spa services for their group is making sure that we can accommodate everyone. CEO’s and planners truly have their groups interest at heart in allowing their attendees some “down” time, but can’t afford to allow too much time as they must certainly cover the material for which the meeting is held. So, the biggest challenge is to schedule all the appointments within what becomes quite often, too little time.   

We recently had a group inhouse that offered their attendees spa services and the response was overwhelming – however, the time was not. We were asked to accommodate in excess of 120 appointments in a four-hour time frame – the majority of which were one hour massages.  Not a problem if you have a spa that has 30 treatment rooms……however, most properties do not have that much space allotted for their spa. But we were encouraged by the challenge and secured several of our two bedroom suites to serve as a ‘remote’ spa. The bedrooms were stripped of the furniture (stored in the adjoining third bedroom), the living room was set up with fresh fruit, wine and candles, lights were dimmed and we created a spa ambiance that was relaxing and did not compromise the experience they sought to have.

This transition is certainly not an easy one for most properties, but with proper planning, it can be accomplished in a relatively short period of time (a couple of days) and the guests leaving the property relaxed and appreciative of the effort and service generally secures a return visit to the Resort.      

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