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EcoRooms: Green Meetings = Big Opportunity


Posted on August 31, 2007

By Ray Burger

The Green Meeting Industry Council reports 67 percent of meeting professionals take environmental considerations into account when planning a conference.

In Florida, Governor Charlie Crist recently signed an executive order initiating new state energy-use policies, including requirements state agencies and departments to hold meetings and conferences only at hotels with Green Lodging certification starting Jan. 1, 2008.

Even this year’s Academy Awards went green, with the telecast designed to be carbon-neutral and environmentally friendly.

Now, it’s unlikely that a normal hotel is going to be hosting the Oscars, but I think the importance of providing an environmentally friendly meeting room is evident. Green meetings bring environmental benefits, cost savings, competitive advantages in the marketplace, improved image and positive guest experiences. And those hotels that do not put green practices into their meeting rooms and planning will miss out on significant business from the growing number of environmentally conscious guests, associations, businesses and government agencies.

Like we’re seeing with our green hotel partners at EcoRooms & EcoSuites (www.EcoRooms.com), providing green meeting opportunities is a way to increase revenue while cutting down on your costs.

Steps to savings include:
--Offering recycling programs – which is especially important for all those empty soda cans and water bottles leftover after meetings;
--Buying in bulk – which cuts down on the unit price, packaging and transportation costs;
--Saving energy – keep lighting and air conditioning off when meeting rooms are not in use
--Saving paper – for any meeting forms or printouts you do, use recycled paper. And be sure to print on both sides of the page.

If you don’t practice what you preach, the savvy green consumer will see through you, and hurt your credibility in this segment of the population that is ever-growing in size and importance.

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Comments

Damon

The "green" industry is exploding and it's always neat when I see a new product or service marketed as green.

jaki baskow

we are encoraging our clients to do green mtgs

Randy Crabtree

MPI recently made a commitment to Corporate Social Responsibility
("CSR") by signing and committing to the principles of the UN Global
Compact. (If you'd like to learn more about the UN Global Compact
please go here.) It is a considerable challenge, one in which we must
reach out to our member community and beyond, including to our other
industry partners and also into other industries.

As a starting point we want to hear from our member community about
your understanding of CSR, what you're doing in your business and what
you'd like MPI to do to help make you successful.

We've prepared a short survey which should take less than ten minutes
to complete. Once we've gathered and analyzed your responses we will
report back about our findings, as well as our actions to address your
needs and interests.

Thank you in advance for your thoughts and commitment to making a
difference.

The survey link can be found on the home page of www.mpiweb.org

The comments to this entry are closed.

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