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What's Happening with the Younger Generations?


Posted on October 01, 2007

By Ann Fishman

America is moving away from the values, attitudes and lifestyles of the once influential Baby Boomers – toward the values, attitudes and lifestyles of the younger generations.

Keep this fact in mind: the younger the generation, the more different the marketing AND the meeting!

First, let me give you a look at the generational picture as it is right now – October 1, 2007.  There are six generations of Americans alive today.  Here they are:
The G.I. Generation, born 1901 to 1924, ages today 83 to 106;
The Silent Generation, born 1925 to 1942, ages today 65 to 82;
The Baby Boom Generation, born 1943 to 1960, ages today 47 to 64;
Generation X, born 1961 to 1981, ages today, 26 to 46;
Generation Y, born 1982 to 2000, ages today, 7 to 25; and,
Generation 9/11, born 2001 to a date in the future, ages today six and younger.

Over the next four days, we’ll talk about what’s happening with the younger generations because that where you have the strongest potential.  Tomorrow, we’ll touch on what Generation Xers expect when you communicate with them.  Knowing how a generation wants you to communicate with them is key because old-style communication can turn off potential meeting attendees in the click of a mouse.

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