Who isn't wild about seafood? As much as I frequent Red Lobster, I'm surprised I don't already have my own reserved booth at the restaurant. 
And now, you can read all about seafood in each issue of Wild Catch. You heard right! It's a new business-to-business magazine for the wild seafood industry. This new publication was created to provide retailers, restaurants, and sellers of seafood with information on the industry so they may in turn, effectively market wild-caught seafood to the consumer.
Publisher Peter Hurme discovered an untapped market -- the wild seafood industry –- and provided a niche product to reel in a money-making opportunity. What is your company doing to find new streams of revenue?
In the pages of S&MM, read how sales leaders are opening new avenues to growth. Plus, learn how to gain market share by connecting with a new customer base.
Interviewing industry experts and selling the information on CDs is one revenue stream that's easy and affordable for my company.
I'm an author and professional speaker who travels extensively. I meet accountants, attorneys, and other career professionals who have unique information to share with business owners.
A script prepared by me guides us through the CD, which is recorded by an outside firm, and the information is marketed to business owners at conferences, through promotional ads, and on the Web.
Time-stressed professionals don't have time to wade through books. That's why the CDs sell well. We cut through the clutter, providing information that business owners want to know in 30 minutes or less.
Posted by: Shirley George Frazier | November 25, 2005 at 09:46 PM