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November 23, 2005

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Shirley George Frazier

Interviewing industry experts and selling the information on CDs is one revenue stream that's easy and affordable for my company.

I'm an author and professional speaker who travels extensively. I meet accountants, attorneys, and other career professionals who have unique information to share with business owners.

A script prepared by me guides us through the CD, which is recorded by an outside firm, and the information is marketed to business owners at conferences, through promotional ads, and on the Web.

Time-stressed professionals don't have time to wade through books. That's why the CDs sell well. We cut through the clutter, providing information that business owners want to know in 30 minutes or less.

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