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November 30, 2005


Shirley George Frazier

What an interesting article you've cited. I plan to bring this blog post to my audience's attention tomorrow, but meanwhile, the focus on lack of experience made me think about other industries that hire women in this same manner.

The other industries include automobiles, travel, and cosmetic procedures. Although these industries mainly use print advertising models, the similarities are close, especially from a marketing standpoint.

It will be interesting if drug companies provide details, in the future, on how this venture works. It may end up being a short-term experiment, or it may become a mainstay in their marketing plan. Only time and sales will tell.

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