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December 12, 2005



According to the survey, I am a marketing genius with an iq of 152--that's one question wrong. Not too shabby for someone who's never really worked in marketing. I guess talking to experts for my job on a regular basis doesn't hurt. However, I think most people can probably figure out the correct answers because the questions address many common marketing misconceptions. It's almost like taking the SATs--the obvious answers aren't always the correct ones, and the questions almost seem to lure you into picking a wrong answer. Having said that, however, I'm pretty shocked that the average chief executive scored so lowly.

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