Recently, I came across a blog post referring to marketing expert Guy Kawasaki’s top ten list of ways to build community around a product or service. 
He’s a self-proclaimed user-group junkie. A user group is a type of club focused on the use of a particular technology, usually (but not always) computer-related, according to Wikipedia. Kawasaki’s tips are based on the creation of these online communities.
I can relate to his post because I am addicted to online communities. They’re a great way to connect with people, including customers. I use online communities for everything from career networking to arranging playdates for my mini Schnauzer (pictured above).
Sales and marketing professionals would benefit from building a community on the Web. It’s an easy way to reach out to customers. Online forums can help you learn what works or doesn’t. You can make improvements on your product based on real customers' reactions.
For more details, check out Kawasaki’s top ten list. Plus, learn how to generate sales through the use of community service events.
A tip of the hat goes to Misoapbox.com for their informative post on free-forming communities.
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