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February 14, 2006


JJ Woods

Here's a fun solution to the cognitive disonance problem of spam, that is, to make is a very simple issue.

All Spammers sign up for a Spam Sorter Search Engine.
You get one, yes ONE spam email per month. Within the email is a link to "I want it bigger.com" or "I want to be smaller.com."

Each page has opt in checklists that the search engines then take and make a list of matches for the opt inner.: ) The spammers must pay to be available in the Search Engine. Sure a few bucks a month - for how many spammers.

Everyone who wants whatever the heck these people are trying to push can have it with out inundating the rest of us.

The search engine sites can then have an IPO and the owners can get rich beyond reason. Hmmm, I think I just wrote a business plan.


Out of the last 100 emails I've recieved I have had over 20 spam emails. I'm sick of it. It's simply not right to have an inbox cluttered with "would you like your ____ enlarged?". When there is profit to be made by these large software giants, spam will decrease. When it's not as easy to send out 1,000,000 emails to random people who's addresses you bought for a few hundred dollars, then change will happen. When email postage becomes the norm for businesses to get an email to customers that don't recognize the email address, which is something that AOL is currently working on for business email accounts, then change will happen. If companies would listen to what Scott Hornstein suggests in his Opt-In Marketing book (highly recommended)regarding how to treat the customer properly, then change will happen. Until then it's as easy as Joe1234@aol.com. Happy emailing!


When it comes to Spam, I must have been left off the e-mail list.

I rarely get any. My e-mail address is available online, but I never get more than a message day. And when I do receive unwanted stock tips or pharmaceutical offers, my e-mail provider almost always routes it to my junk box. Even spam in my inbox isn’t a big inconvenience for me: I simply delete it.
Is there an inequality of Spam distribution? I’ve only read about Spam problems, but a friend or colleague has never complained of one to me.

E-mail providers should continue to their efforts to sort out spam. But maybe their reluctance to eradicate Spam entirely is less about the bottom than about the limits of the problem.

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