Listen to Mother

This article in the Wall Street Journal perfectly exemplifies the correlation between employee satisfaction and profits. A small U.K. ad agency called Mother attributes much of its success to its egalitarian culture and employee perks. Its worker loyalty results in stable teams that have helped build solid customer relationships, to the point that clients arrive early for meetings just so they can hang out with the agency’s team members.

How can you boast the same type of relationships with your clients? When times are tight, many companies cut down on what they view as expendable spending on employees. Benefits are cut, holiday parties are scaled down, and bonuses fall by the wayside. Mother, on the other hand, has spared no expense to offer unusual perks like weekly massages, free hot lunches, a winter ski trip, three-month sabbaticals and days off for birthdays (and the day after Mother's Day, naturally). The result?

The company has more than tripled its billings in four years and has turnover of less than 10 percent, compared with its competitors’ 19 percent average.

Managers should remember this as holiday time draws near. Are you tempted to skimp on year-end incentives or recognition initiatives because of budget concerns? Take advice from Mother and think twice. A little bit of employee motivation goes a long way. Here are some tips from our Ultimate Motivation Guide to help you boost worker morale, and your own profits along the way.

Comments

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[Len McGrane]

Nice story. And I'm not surprised. I've seen the same thing here in the city where I live, at the office of a business I have done work for. No-one inside seems to want to move away! This is where the best corporate teambuilding programs succeed ... they teach a business how to enjoy the work. They don't attempt to force on teams of employees any artificial, feel-good factors.