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March 14, 2007


Daniel Felsted

That's Rock-Staring the point!

The most important word in the English language is "your name." The second is the word "you."

When you can't personalize your message to every listener using the word "you" is the next best thing.

I agree. It's all about relevance.

Stacy Straczynski

Welcome to the S&MM Sound Off team. What a great first post, John. I think our readers will find it highly informative. You're absolutely correct. The whole purpose of selling--besides increasing your revenue--is to serve the customer. If the focus isn't on providing them with the products and services that they need, they'll go elsewhere to get it.

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