« Experiential Incentives: Are They Right for You? | Main | The 5% Rule »

April 18, 2007


Stacy Straczynski

You make a very interesting case--not to mention a true, but usually inobvious one. I am always searching for quality items at bargain prices when I shop for products. But when it comes to service I become apprehensive if the cost isn't in line with industry averages--for example car repair shops. I question whether the company is as good as they say they are, their quality and devotion and whether or not they will skimp on fulfilling the service. Pricing denotes quality and gives your service value. Maybe you can serve your client for well under normal fees, but it may be better to charge industry rates and make your client feel "special" by giving them periodic discounts.

The comments to this entry are closed.

My Photo

Expert Voices

meetings industry soapbox