Sales
Tools & Ideas by TJ McCue
This post isn't a technology tool, per se, but it is such an overlooked topic and it is one that I almost don’t want to share. Ideas for using e-mail more effectively as a sales support and not allowing it to be a crutch. I just finished reading a new book by Stephan Schiffman, E-Mail Selling Techniques (That Really Work!). This one is outstanding just like the rest of his books. A few of the ideas that I liked:
- Always have a Next Step to suggest in all of your sales conversations. Our goal should be to keep the sales process moving.
- Use a strong subject line that gets to the point and gets the message read: “May 15 meeting” would be one example.
- Don’t send LARGE attachments. They often get nailed as spam anyway. Of course, if you have to and they are expecting it.
Okay, so it may seem a little basic. But how often do you send or get a super long message that you simply scan or don’t even read? All the time, I’m willing to bet. It is a fast read and he mixes in a lot of very helpful sales tactics. Schiffman has a number of useful articles on his website, doesn’t have a blog, and, unfortunately, has not yet posted an article about e-mail on his site. www.dei-sales.com.
He dwells mainly on the content of your message, but also comments on structure, HTML versus Text, Images, etc. Many of us turn to providers like www.ConstantContact.com or www.myemma.com (Emma E-Mail Marketing) when we need to create sharp HTML emails with tracking/reporting. Schiffman mentions EmailLabs as a great provider.
TJ McCue is president of Q4 Sales, LLC – a business development and sales consulting company. He has written for the Wall Street Journal, among other publications. He can be reached at [email protected]
For any folks invested in more and better resident contribution, that is a knock back, i believe. But strangely enough, the newest one-pager Can involve many responsibilities around consultation.
Posted by: Belstaff Jackets | November 25, 2011 at 08:37 PM
He hopes to draw a contrast with Republican lawmakers, who have been accused by Democrats of intransigence.
A speech Obama delivered in April laying out broad principles for deficit reduction marked his entry into the debt limit negotiations that have now gone down to the wire.
Republicans have faulted him for declining to lay out a detailed plan.
Posted by: Hermes | July 29, 2011 at 12:06 AM
'ADULT IN THE ROOM'
Throughout the saga, Obama has sought to portray himself as the "adult in the room" by emphasizing his willingness to compromise as he and his aides have issued grave warnings about the need to strike a deal to head off an economic catastrophe.
Posted by: Burberry Handbags | July 29, 2011 at 12:03 AM
Youth is always good, but the real youth, belong to those who strive always, always, always stands labor modest man!Do you think so?
Posted by: Nike Shox Rivalry | September 17, 2010 at 03:05 AM
I think that last three primaries have been flaud toward Hillary Clinton by the Right Wing Republican strategist. Republicans have converted heavily in the last three primaries to change the honest voint process to Clintons favor, a bache the right nomination and insure the republicans regain the white house even if it is Mccain. Sadly these makes the case of the Democratic voters voice not being heard, especially if republican voters are switching to throw off the natural voting process.
I see through it all and I am Obama a support, who does feel as thought blacks owe a debt to the clintons but that I feel that someone one new should be given a chance to address the issues of this nation. Also the clintons scandals and Monica/Bills sexuality will play a factor if shes a the nominee in the fall. Thanks about it america.
Does america really want bill clinton back the white house after he disgraced himself and US with his sexual tendencies in the oval office. The republican are laughing the democratic part, the strategy is working.
Obama is the honest peoples nominee. ANd 10% is not a Win, it shows a devide and stragegy votes for Hillary by reoublican turn democratic voter.
Posted by: westly | April 23, 2008 at 09:53 AM
Why are Americans hung up on e mails, when there is a great tool, which has greater reach, greater coverage and more global use. Texting
Check out: http://communities-dominate.blogs.com/brands/2007/04/letter_to_ameri.html
Posted by: Alan Timothy | May 11, 2007 at 03:28 PM