Not All Marketing is Created Equal

By Victor Van Valen

As of late, more often than not, there has been a large amount of marketing for mediocre products, while ones with true value and entertainment get under-publicized. Although this is commonplace in marketing and advertisement--and always has been--it becomes increasingly frustrating when a great product, movie, game, book, album, etc. slips through the cracks of the mainstream.

There are a variety of obvious reasons as to why this may happen--such as lack of funding or perceived lack of interest. To gain more interest in a genuinely great product that may not be widely known is to become even more hands on and viral. Nothing can sell a product better than a good amount of word-of-mouth and customer satisfaction. Increased free trials, store demos and previews than the norm can really make a large difference. With so many products unsatisfactory products that still garner lots of funded advertisement and hype, there is a need for a counter balance. It is time to wake up the sleeper hits.

Comments

[Ron Hayes]

Who do you propose take the initiative to decide which products are sleepers and fork out the resources necessary to fund the marketing of them? While I agree that there are many great products that never make it in the market, who is responsible for this failure? Your call to action seems to have no real audience that can effectively tackle this problem.