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September 10, 2007


Mike Wagner

You are exactly right about the power of the front desk.

So often we ignore the crucial moments of truth that happen daily in the marketplace.

They add up! Resulting in either a strong brand or a weak one.

I really like your emphasis on acknowledgement and respect for the person working the front desk.

Giving respect to that person is a great place to begin establishing a culture that knows how to meet and work with the public.

Keep creating,

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