It hurts when you hit the glass ceiling. Yet professionals still bang their heads against glass-ceiling beliefs regarding women and sales. My recent article “Women Buy Brands: What Do You Sell Her?” also struck a nerve. A marketer posted this on a blog: “I couldn’t understand why [Kelly] was making a special case for women.” Even my research and information on why and how to earn her buying loyalty didn’t tip the scales in favor of segmenting women as a market.
Guess what? That marketer wasn’t the only one with potentially bankrupting notions about women as buyers. Some business and sales people express their concerns about selling to women before they hear my “How to Sell to Women” talks. Let’s be honest: The women’s market hasn’t always been seen as a big money maker.
March is International Women’s Month. It’s the perfect time to break through glass-ceiling beliefs about women and sales. It’s also the perfect time to get down to business.
© 2008 Kelly McCormick, All rights reserved.
You just read the opening of my recent online column for the Manage Smarter Web site. Read the full article to find out the top two myths about women and sales. You’ll also get a great snapshot of where women spend an estimated $19 trillion annually around the globe. Go to ManageSmarter.com.
About Kelly
Kelly McCormick, of OutSell Yourself®, is an expert on women and sales. Kelly writes a monthly online column for SalesandMarketing.com. She covers a variety of topics pertaining to women and sales. Her book, OutSell Yourself®, is soon to be released. Sign up for Kelly’s Communication E-tips and read articles about sales and women at OutSellYourself.com. For information on Kelly’s sessions and keynote talks, call 800-889-9637 (PST).
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