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July 01, 2008

Comments

Bob Richards

There is too much emphasis pon branding by people who sell branding services:evetything from brochues to ads on shpping carts. Its not an effective use of dollars for professionals to invest in branding as opposed to direct response marketing. This issue is covered in more detail:
http://javelinmarketing.blogspot.com/2008/07/branding-yourself-is-nonsense.html

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