By Kelly McCormick
Yes, it's true. When selling to women, size really does matter. The practice of resizing, repackaging and/or marketing goods to women that were originally designed for men could backfire. Women no longer tolerate having to buy items that pretend to meet their needs. And they're voicing those objections with their wallets.
If the prospect of losing sales isn't bad enough, offering commodities that don't address real gender differences can also cost you your sales force. In crowded markets it can be tough enough to stay competitive. If you add to that the burden of trying to "sell" a woman on goods that over-promise and under-deliver, why, even the most seasoned sales professional may call it quits. Itâs time for things to change.
You just read the opening of my recent online column for the Manage Smarter Web site. Read the full article to find out what's going on in the women's market and the changes that need to be made. Go to http://www.managesmarter.com/msg/content_display/sales/e3ie1d250229aff043a8e49553a1e7643e5. © 2008 Kelly McCormick, All rights reserved.
About Kelly McCormick
Kelly McCormick, from OutSell Yourself, is a sales expert. She writes an online monthly column on women and sales for Sales & Marketing Management. Get Kelly's OutSell Yourself⢠tips and information on her "Sell to Women" and "Sell to All Buyers" sessions and keynote talks at www.OutSellYourself.com. Kelly's book, OutSell Yourself: How to Sell Without Selling, is soon to be released. Kelly can be contacted by calling 800-889-9637 (PST).
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