By Kelly McCormick
Nothing sells a product or service like a testimonial. And this is especially true of a testimonial written by a woman for a woman. Just ask 23-year-old entrepreneur Alex Masterson about the power of a woman’s buying opinion.
You just read the opening of my recent online column for the Manage Smarter Web site. Read the full article to find what makes a woman’s testimonial so powerful. You’ll also discover the three things you must do to benefit from that power. Go to ManageSmarter.com.
About Kelly McCormick
Kelly McCormick, from OutSell Yourself™, is a sales expert. She writes an online monthly column on women and sales for Sales & Marketing Management. Get Kelly's OutSell Yourself™ tips and information on her ‘Sell to Women’ and ‘Sell to All Buyers’ sessions and keynote talks at www.OutSellYourself.com. Kelly's book, OutSell Yourself™: How to Sell Without Selling, is soon to be released. Kelly can be contacted by calling 800-889-9637 (PST).
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