By Jeremy Cohen, Managing Editor, Sales & Marketing Management
You’ve read the cover story in the current issue of Sales & Marketing Management, just as you’ve no doubt seen the periodic updates in this space. Now it’s finally time to deliver on the hype: As of today, the 2008 Survey of Buying Power is officially available to all for purchase. For those who didn’t pre-register, no worries: Pop on over to www.surveyofbuyingpower.com for all of the pertinent details.
All of us here at S&MM are extremely excited to see the Survey's long-awaited return come to fruition. Longtime patrons of the SBP are acutely aware of its value, and you newcomers out there are in for a real treat—after all, we don’t call this sucker the “mother lode of market data” for nothing. Never again will you need to turn elsewhere for your consumer data needs, and thanks to the Survey's brand-new online format, you can have its wealth of information at your fingertips in a matter of mere minutes.
So the only question left is … why are you still reading this? Go on, get cracking!
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