Last week I gave a keynote presentation for a group of meeting planners and suppliers to the meetings industry and the day after the event I received an email from someone I had been speaking with prior to my presentation. The last sentence in his email was, “So... if you want to know more pick up the phone right now and let's talk.”
I couldn’t help but smile as I read this and here’s why. He had the courage to end his email with a strong call to action.
Any communication with prospects should always conclude with some form of call to action. Unfortunately, many people in sales either neglect this final step or don’t know exactly how to phrase it. Some people feel that a direct question or statement like the one above is too pushy and usually conclude with something that is weak and feeble.
However, if you have demonstrated value in your correspondence or conversation, then you have earned the right to ask your prospect to take action. How you phrase it is entirely up to you, but the more compelling and stronger you make this call-to-action, the greater the likelihood your prospect will actually get moving.
Kelley Robertson helps sales professionals and businesses discover new techniques to improve their sales and profits. Receive a FREE copy of 100 Ways to Increase Your Sales by subscribing to his free newsletter available at www.kelleyrobertson.com. For information on his programs contact him at 905-633-7750 or by email.
I think she just wants to be the Asian Ann Coulter.
Posted by: Canada Goose UK | December 31, 2011 at 03:47 AM