By Kelly McCormick
No one would blame you for hitting the snooze alarm button. The stock market report looks like a map of the Rocky Mountains. House prices are falling like autumn leaves. Women are saying “No” more often than they’re saying “Yes” when looking to buy. Our chaotic economy has sellers moaning, “It’s not even worth getting out of bed.”
Well, here’s your wake up call.
I just got off the phone with a very happy client. They report that their company has actually seen an increase in sales to women—even in this market. Somebody’s doing something right. Keep reading to find out what these sales reps know about selling to women.
You just read the opening of my recent online column for the Manage Smarter Web site. Read the full article to find out the seven vital things you need to know to sell to women in this economy. Go to ManageSmarter.com. © 2008 Kelly McCormick, All rights reserved.
About Kelly McCormick
Kelly McCormick, from OutSell Yourself™, is a sales expert. She writes an online monthly column on women and sales for Sales & Marketing Management. Get Kelly's OutSell Yourself™ tips and information on her ‘Sell to Women’ and ‘Sell to All Buyers’ sessions and keynote talks at www.OutSellYourself.com. Kelly's book, OutSell Yourself™: How to Sell Without Selling, is soon to be released. Kelly can be contacted by calling 800-889-9637 (PST).
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