I recently spoke to a salesperson told me that he had made hundreds of cold calls in the last several years. He was proud of the fact that he was comfortable making these calls and I certainly understand his pride. However, he then added that no one ever returned his calls and went on to say that he had never invested in sales training because he had a good closing ratio once he got in front of a prospect. I couldn’t help but smile because I hear similar comments all the time.
I find that the majority of top performers invest in themselves. They attend training programs, listen to teleseminars, CDs or MP3 downloads, read books and industry magazines, and attend conferences. They know that regular and consistent development helps them hone their skill and maintain their competitive advantage. These individuals look at a learning opportunity and say, “If I learn one technique or strategy today, it will be worth my time.”
If you are not achieving the results you want, look at what you are doing to improve your skills. As Stephen Covey says, “You need to sharpen the saw.”
What are you doing to sharpen YOUR saw and fine-tune your skills? Remember the best get better by working at it.
Kelley Robertson helps sales professionals and businesses discover new techniques to improve their sales and profits. Receive a FREE copy of 100 Ways to Increase Your Sales by subscribing to his free newsletter available at www.kelleyrobertson.com. For information on his programs contact him at 905-633-7750 or by email.
Comments