Rejection. A sales person’s greatest enemy. Let’s face it, unless you possess a Driver’s mentality or have very thick skin, rejection WILL affect you. You can’t ignore it. The key is learning how to manage it.
Most sales trainers tell you that rejection isn’t personal; that your customer or prospect is NOT rejecting you; they are turning down your product, service, or solution. While this sounds great in theory, the reality is a bit more complicated because rejection affects everyone differently. Some people feel hurt; others criticize themselves, while other individual’s stew over the loss. You can tell yourself that it isn’t personal but that doesn’t always work. I know it certainly hasn’t worked for me. However, here is a different perspective.
Accept the rejection. Tell yourself that you were rejected. Go ahead, say it aloud. “I was rejected.”
Once you accept the fact that your product, service, or offering was rejected by a prospect or customer, the easier it is to move on. I personally hate being rejected by a prospect and losing a sales opportunity; however, I have found that using this technique helps me deal with it which means I can get focused on other opportunities much faster.
Go ahead, accept rejection.
Kelley Robertson helps sales professionals reach their sales quotas and targets by showing them how to close more deals at higher profits. Receive a FREE copy of 100 Ways to Increase Your Sales by subscribing to his free newsletter available at www.Fearless-Selling.ca. For information on his programs contact him at 905-633-7750 or by email.
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