It never ceases to amaze me how long it takes for most companies to respond to requests that are submitted via their website, especially sales opportunities. In the last week I submitted half a dozen inquiries for two different services (spam filtering and payment gateway). These were done through the company’s websites and in each situation I was informed that someone would be in touch with me shortly. I don’t know about you but to me, shortly means within 24 hours. However, of the six companies I contacted, only one responded within a day. The remaining either did not get back to me or took so long that I had found another supplier.
Let’s face it, people are under serious time crunches and don’t have the luxury to wait for information. In today’s highly competitive sales world, if you take too long to respond to a prospect’s request, you increase the likelihood of losing the business to a competitor who has the systems and processes in place to quickly get back to people.
If it takes you longer than 24 hours to respond to any type of sales request, you need to improve this because I can guarantee that you are practically giving your competition new sales and letting them win.
Kelley Robertson helps sales professionals and businesses close more sales at higher profits. Receive a FREE copy of 100 Ways to Increase Your Sales by subscribing to his free newsletter available at www.Fearless-Selling.ca. For information on his programs contact him at 905-633-7750 or by email.
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