There are billions of reasons why you would want to sell to the government. Literally. The stimulus package, passed earlier this year, amounts to $787 billion in new spending. Add this to the billions already budgeted each year at the local, state and federal level and you know why so many sales and marketing professionals are scrambling today to “up” their government game.
To many businesses, government selling is a mysterious and confusing process. Some may see the potential opportunity, but have no idea how to begin. Others may have dabbled in the sector at some point, but found their traditional methods of selling and marketing simply didn’t bear fruit. Still others may currently have a thriving government business, but realize continuous improvements must be made to overcome increased competition.
Whatever your position, we hope to provide relevant and useful information for capturing government contracts through this new series of blog posts. Based on more than 20 years combined experience in sales and marketing to all levels of government, we will reveal many of our “secrets” to success, while dispelling common myths about this market.
Best wishes,
Rick Wimberly & Lorin Bristow
Up Next: Do you possess the personal characteristics required to excel in government markets? We’ll examine key predictors of personal success within government markets.
Rick and Lorin help companies increase government sales and marketing effectiveness through their firm, Galain Solutions, LLC. For a FREE report entitled “Five Sales Rules to Break when Selling to the Government” email [email protected] or visit www.galainsolutions.com.
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