Keep the Competition Out

I don’t know many businesses that have LESS competition than a few years ago. And many of these competitors are beating at YOUR customers’ door in an effort to get their business. Here are three strategies you can employ that will help you keep your competition from gaining a foothold.

 

1.       Increase face time. You don’t need to increase the number of appointments sales calls you make. Instead, think of networking events, conferences and trade shows your customer’s may attend and make arrangements to be there too.

 

2.       Increase touch points. Increase the number of times your customer receives contact from you. This can include; email, telephone, face-to-face meetings, direct mail, etc. Many of your customers will accept more contact from you. The key is to provide some type of value in each of these contacts.

 

3.       Increase the value you bring to the equation. Every time you see, meet, connect or interact with a customer, make sure you add value to the interaction. Industry insights or information to help them achieve their goals and objectives or trends in the marketplace can all add value.

 

Although these strategies sound simple, the execution requires planning and forethought. However, the investment will pay off when your competitors hear, “We love our vendor.”

Get your FREE copy of 100 Ways to Increase Your Sales by subscribing to Kelley’s free newsletter, “59 Seconds to Sales Success” at www.Fearless-Selling.ca.

 

Kelley Robertson, author of The Secrets of Power Selling helps sales professionals close more sales at higher profits. Kelley conducts workshops and speaks regularly at sales meetings and conferences. Contact him at 905-633-7750 or [email protected].

 

 

Comments

[Canada Goose UK]

I think she just wants to be the Asian Ann Coulter.

[Blow Up Doll]

YES! I felt like i experienced been the incredibly final just one to decide this movie, as I do not see it in theaters. But I just observed it and I LOVED IT. Zooey Deschanel is my favourite.

[Belstaff Jackets]

For any folks invested in more and better resident contribution, that is a knock back, i believe. But strangely enough, the newest one-pager Can involve many responsibilities around consultation.

[cheap oakley sunglasses]

Wonderful page may make endless growth, with thanks present, all the build up about skills can be to keep on getting to know, curiosity is normally the start of immense success.

[cheap oakley sunglasses]

Wonderful page may make endless growth, with thanks present, all the build up about skills can be to keep on getting to know, curiosity is normally the start of immense success.

[baltimore jobs]

That can be a little traditional if described. But i still cling to it.

[Hermes]

He hopes to draw a contrast with Republican lawmakers, who have been accused by Democrats of intransigence.

A speech Obama delivered in April laying out broad principles for deficit reduction marked his entry into the debt limit negotiations that have now gone down to the wire.

Republicans have faulted him for declining to lay out a detailed plan.

[Burberry Handbags]

'ADULT IN THE ROOM'

Throughout the saga, Obama has sought to portray himself as the "adult in the room" by emphasizing his willingness to compromise as he and his aides have issued grave warnings about the need to strike a deal to head off an economic catastrophe.

[loans]

It's a unique way of doing business nowadays.

[Generic Viagra]

Right now, quality and costumer support are one of the important things in the business. People are more awared of companies that take care of them.