S&MM SoundOff: Archives

Expert Voices

Sales & Marketing Management
Sales & Marketing Management magazine is the leading authority for executives in the sales and marketing field. In every issue of the magazine, and on our Web site, readers have easy access to the most relevant trends, strategies, exclusive research, and cutting-edge case studies designed to help them sell more, manage better, and market smarter.
Scott Hornstein
Scott Hornstein, President, Hornstein Associates, coauthor of Opt-in Marketing: Increase Sales Exponentially With Consensual Marketing, and S&MM columnist. Read his column on www.ManageSmarter.com.
Mary Donato
Mary Donato, President, Applied Principles, S&MM columnist, and Associate Director, Institute for the Study of Business Markets at Penn State. Read her column on www.ManageSmarter.com.
Dave Stein
Dave Stein, CEO, ES Research Group, and S&MM columnist. Read his column on www.ManageSmarter.com.