I weeped when Martha Stewart got busted last year. No, not really!
But I am a big fan of the domestic diva and regular viewer of her television shows, Martha, and The Apprentice: Martha Stewart.
Recently, she graced the cover of Fortune magazine with the telling quote "I cannot be destroyed."
Since Martha's release from a prison camp in Alderson, West Virginia, she's proven to be resilient and also a great example of cross-selling.
For instance, she's plastered her name on several home goods at Kmart. Faithful viewers even logged onto marthastewart.com to purchase knockoffs of the infamous poncho Martha wore upon her release from prison. Ever wonder what kind of music Martha fancies? She's releasing a trio of Christmas collections through a partnership with Sony BMG.
I've always dreamed of living at one of Martha's lovely homes. And now, I can get pretty close. She's teaming up with homebuilder KB to create a line of Martha-branded homes in Cary, North Carolina.
Not everyone can be like Martha Stewart, but we can learn a thing or two from her playbook. Martha banked on her homemaking expertise and made herself the brand. It's a risky branding strategy, but she did it.
Is your company cross-selling a product or service in a clever way? Tell us how.
Plus, check out our sales strategy section on S&MM.
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